Join us for a screening of General Magic followed by a live panel with tech legends.

General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions—featuring Tony Fadell, MIT MAD’s inaugural designer in Residence.

General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology.

This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

“This was the beginning of the most important company in the history of Silicon Valley that no one ever heard of,” former Apple CEO John Sculley says in the film.